GOOD is a collective of three organizations focused on creative solutions for a better world: GOOD/Media, GOOD/Community and GOOD/Corps.

GOOD/Corps Is

GOOD/CORPS is GOOD’s consulting team. We partner with companies, foundations and nonprofits to demonstrate the authentic leadership that is today’s competitive advantage.

Our agile problem solving approach brings together best practices from the world of social impact, design and innovation, and management consulting.

We work with our clients to identify openings in the landscape aligned to competitive advantage and social impact, to develop actionable programs, services, and initiatives, and to bring ideas to life.

Case Studies

Case Study

Pepsi Refresh Project

GOOD/Corps partnered with Pepsi to develop the groundbreaking Pepsi Refresh Project, aiming to empower millions of citizens to transform their communities through democratic philanthropy.

Pepsi enlisted GOOD/Corps’ strategic guidance in developing an innovative attempt both to strengthen the Pepsi brand for meaning-seeking millennials and to benefit communities across America. During 2010 and 2011, Pepsi’s $30M in grants demonstrated the marketing power of crowdsourcing and was named by Forbes as one of the top five social media campaigns of all time.

Outcomes + Impact

  • 900+ Community Initiatives Funded
  • 4B+ Earned Media Impressions
  • 85M+ Votes

Case Study


The Carnegie Corporation of New York and Opportunity Equation sought GOOD/Corps’ assistance during the incubation of 100Kin10 - a network comprised of government agencies, school districts, universities, nonprofits, corporations and foundations. Spurred by President Obama’s 2011 State of the Union Address, 100Kin10 supports 180+ partners to work together to respond to our nation’s need for 100,000 excellent STEM (Science, Technology, Engineering, and Math) teachers by 2021.

Outcomes + Impact

  • 160+ Partner Organizations
  • Featured in President Obama’s State of the Union 2012 press release
  • Public accolades and recognition by Bill Clinton, Vint Cerf and Arne Duncan
  • Nearly 37,000 great STEM teachers projected to be prepared by 2016.

Case Study


GOOD/Corps collaborated with Starbucks in the creation of the Starbucks Community Card: Vote.Give.Grow. program, an online platform to deepen customer loyalty by creating opportunities for My Starbucks Rewards member to help direct Starbucks Foundation grants to local nonprofits in all 50 states and 11 cities.

Outcomes + Impact

  • $4M Distributed to 124 non-profits
  • 100K+ My Starbucks Rewards members engaged

GOOD/Corps is a team of strategic and creative practitioners focused on uniting innovative brands with people and communities to help tackle some of the most pressing global issues together. Some people call us optimists. Others call us badasses for good. Both are true.

  • Passion for Impact

    G/C takes on big challenges that start with defining a shared value strategy and end with working solutions that make the world a better place. We are looking for thinkers who know how to convert a bold vision into concrete action.

  • Creative + Strategic

    Creativity and strategy come hand in hand here. We create, develop and prototype both campaigns and programs that engage audiences in unconventional ways, and we make awesome things happen across media and in the real world.

  • Unique Expertise

    Though there’s a pragmatic idealist in each of us, our team has a variety of different backgrounds. We look for multi-disciplinary people who compliment the knowledge we already have in-house.

Let’s Get Started