We are GOOD’s social impact consultancy, partnering with organizations to imagine bold opportunities that align goals with social impact.

Yes, social impact consulting. We are part management consultancy and part design firm. A true hybrid, we create iconic initiatives that are a win for business and the world.

We launched GOODcorps by designing the platform that drove $30 million in crowdsourced grants from Pepsi and creating Starbucks campaign that let customers direct its foundation efforts. That was just the beginning of our work.

We’ve worked with DICK’S Sporting Goods to save 182 youth sports teams, answered the President’s call to transform the education system with 100Kin10, and designed PUMA’s ethos to #Fight4Fairness.


See All Projects  ›

Together, We Can Combat Climate Change. #EarthToParis

November 11, 2015

Today, GOOD and all the partners of the Earth to Paris coalition are asking you to be part of this historic moment by sharing your support for the Earth. We need your help to bring the #EarthToParis message to life.

The Brand Goodness Report, Phase Two Results

October 7, 2015

Phase two of the survey showed the return on investing in corporate responsibility in the form of building consumer loyalty. 94 percent of the 250 “conscious consumers” surveyed said they were very or extremely likely to continue to support “good” brands after hearing about their community and environmental efforts. 

LA2050 Grants Challenge: One million to make LA the best place to be

September 3, 2015

On September 8th, LA2050—an initiative from our friends at the Goldhirsh Foundation—will launch its third My LA2050 Grants Challenge, a $1,000,000 competition to support proposals that will make LA the best place to learn, create, live, connect, and play.