We are GOOD's social impact consultancy, partnering with organizations to imagine bold opportunities that align goals with social impact.

Yes, social impact consulting. We are part management consultancy and part design firm. A true hybrid, we create iconic initiatives that are a win for business and the world.

We launched GOODcorps by designing the platform that drove $30 million in crowdsourced grants from Pepsi and creating Starbucks campaign that let customers direct its foundation efforts. That was just the beginning of our work.

We’ve worked with DICK’S Sporting Goods to save 182 youth sports teams, answered the President’s call to transform the education system with 100Kin10, and designed PUMA’s ethos to #Fight4Fairness.


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Your mind is a dojo: creativity brain hacks

April 14, 2015

Although certain individuals may seem more creative than others, there are no bounds to what’s possible with cultivation of the creative muscles. With a little extra work and experimentation, you can jumpstart creativity. Here are three creativity brain hacks to do just that. 

Your mind is a dojo: 8 guiding principles for workshop design

April 7, 2015

We design a lot of workshops for our clients. During these meetings, we create new ideas and strengthen them. To ensure we have a productive time together, we take care to design these sessions for performance.

Surreal, but nice: how the Swiss are winning

March 6, 2015

For those of you not as enamored with romantic comedies as I am, the title of this post is a line from a classic of the genre, “Notting Hill”, and it sums up my remarkable week in Switzerland at the end of last year as part of The Swiss America Foundation Young Leaders Conference 2014.