We are GOOD's social impact consultancy, partnering with organizations to imagine bold opportunities that align goals with social impact.

Yes, social impact consulting. We are part management consultancy and part design firm. A true hybrid, we create iconic initiatives that are a win for business and the world.

We launched GOODcorps by designing the platform that drove $30 million in crowdsourced grants from Pepsi and creating Starbucks campaign that let customers direct its foundation efforts. That was just the beginning of our work.

We’ve worked with DICK’S Sporting Goods to save 182 youth sports teams, answered the President’s call to transform the education system with 100Kin10, and designed PUMA’s ethos to #Fight4Fairness.


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Surreal, but nice: how the Swiss are winning at climate change, corporate citizenship, and social cohesion

March 6, 2015

For those of you not as enamored with romantic comedies as I am, the title of this post is a line from a classic of the genre, “Notting Hill”, and it sums up my remarkable week in Switzerland at the end of last year as part of The Swiss America Foundation Young Leaders Conference 2014.

Walmart helps shoppers buy sustainable products

February 25, 2015

We join the chorus of appreciation for Walmart’s new “Sustainability Leaders” e-commerce badge to help consumers make more informed purchasing decisions. We're excited to see the hard work of Rob Kaplan, GOODcorps Lab partner and Walmart's director of product sustainability, come to fruition. 

Why GOOD loves Grant Garrison

February 18, 2015

We'd like to take a moment to congratulate GOODcorps co-founder Grant Garrison on his fifth anniversary at GOOD! Here are just a few of the many, many reasons GOOD loves Grant.