We are GOOD’s social impact consultancy, partnering with organizations to imagine bold opportunities that align goals with social impact.

Yes, social impact consulting. We are part management consultancy and part design firm. A true hybrid, we create iconic initiatives that are a win for business and the world.

We launched GOODcorps by designing the platform that drove $30 million in crowdsourced grants from Pepsi and creating Starbucks campaign that let customers direct its foundation efforts. That was just the beginning of our work.

We’ve worked with DICK’S Sporting Goods to save 182 youth sports teams, answered the President’s call to transform the education system with 100Kin10, and designed PUMA’s ethos to #Fight4Fairness.


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Inspiration from the field: WE Day California

April 26, 2016

It was inspiring to see the power and energy of so many students who care about making a difference in the world. We wanted to share a few lessons we learned, not just about “kids today,” but about creating moments with massive reach and lasting impact.

GOOD named Webby Awards honoree for best magazine website

April 5, 2016

GOOD was named an honoree in the 2016 Webby Awards for best website in the magazine category.  We're excited to be among some of the heavy hitters as we continue to grow. Just last year, our online traffic grew 844 percent

Pearson's creative fight against global illiteracy

February 26, 2016

As a leading publisher on issues of social impact and progress, it is rare that we see an industry leader take such a bold stance against global inequity. With the Alphabet of Illiteracy campaign, Pearson is highlighting the impact of illiteracy on issues we are all familiar with.