GOOD Is

GOOD is the leading media and community platform enabling people who give a damn to come together and move the world forward.

GOOD/Corps Is

GOOD/CORPS partners with brands and organizations to help them do the same by transforming the values at the core of their identity into actionable solutions that improve both their business and the world.

what we do

We help brands genuinely connect with people through the defining values they share and unite them in collective action toward a common purpose. In other words, we help brands become a part of the solution, and it looks like this:

Case Studies

Case Study

Pepsi Refresh Project

GOOD/CORPS partnered with Pepsi to develop the groundbreaking Refresh Project from conception to implementation. Named one of the top five social media campaigns of all time, this brand engagement campaign awarded millions of dollars in grants to ideas big and small that move the world forward.

Values

  • Let’s democratize philanthropy so that people can bring solutions to their communities

Visibility

  • 38% national awareness
  • 4+ billion earned media impressions
  • 46M+ visitors to refresheverything.com

Connectivity

  • 4M+ new FB fans for Pepsi (A tenfold increase in Pepsi’s Facebook fans)
  • 1K+ tweets per day

Collective Action

  • 85M+ votes
  • 900+ community grants awarded; $30M distributed
  • 20K ideas for improving communities submitted

Case Study

Stop SOPA/PIPA

GOOD/CORPS partnered with Google to help create mass support for the anti-SOPA and PIPA movement

Values

  • The Internet should remain free from regulations that could censor the Web and cripple the innovation economy

Visibility

  • Link from Google’s home page, reaching millions of Google users

Connectivity

  • Coordinated efforts across the internet including Wikipedia and Reddit

Collective Action

  • 7M + signatures in support of stopping PIPA and SOPA; most petition signatures in history
  • 19 Senators changed their positions on the matter, which resulted in SOPA being blocked and PIPA being postponed

Case Study

100Kin10

GOOD/CORPS partnered with the Carnegie Corporation of New York and Opportunity Equation to develop the 100Kin10 program aimed at supporting the STEM education our kids need to become the next generation of scientists, technologists and engineers.

Values

  • All students deserve access to high-quality STEM education
  • America needs an excellent STEM workforce to compete in a global economy

Visibility

  • 100Kin10 featured in President Obama’s State of the Union 2012 press release
  • Public accolades and recognition by Bill Clinton, Vint Cerf and Arne Duncan

Connectivity

  • 118 cross-sector partner organizations working in collaboration — from Google to NASA, Dow Chemical to Sesame Street Workshop

Collective Action

  • Projected partner commitments have already reached 50K new, excellent STEM teachers

Case Study

Vote.Give.Grow

GOOD/CORPS provided strategic input leading to the creation of the Starbucks Community Card and helped develop a platform that empowered loyal Starbucks customers to support local non-profits making a difference in their communities.

Values

  • Loyal customers should help allocate philanthropic spending
  • Employees can serve as ambassadors for effective local non-profits

Visibility

  • In-store signage in all 12K U.S. locations
  • Multi-channel paid media

Connectivity

  • Average of 500+ organic tweets per day
  • Hundreds of non-profit-generated communications

Collective Action

  • 120K+ My Starbucks Rewards participants voted over the 4 week program
  • $4M to be distributed to 124 non-profits in all 50 states
Jobs

GOOD/Corps is a team of strategic and creative practitioners focused on uniting innovative brands with people and communities to help tackle some of the most pressing global issues together. Some people call us optimists. Others call us badasses for good. Both are true.

  • Passion for Impact

    G/C takes on big challenges that start with defining a shared value strategy and end with working solutions that make the world a better place. We are looking for thinkers who know how to convert a bold vision into concrete action.

  • Creative + Strategic

    Creativity and strategy come hand in hand here. We create, develop and prototype both campaigns and programs that engage audiences in unconventional ways, and we make awesome things happen across media and in the real world.

  • Unique Expertise

    Though there’s a pragmatic idealist in each of us, our team has a variety of different backgrounds. We look for multi-disciplinary people who compliment the knowledge we already have in-house.

Let’s Get Started

Hello@GOODCORPS.COM